Bromhead , Alfred Claude , 1876-1963 , Lieutenant Colonel

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Bromhead , Alfred Claude , 1876-1963 , Lieutenant Colonel

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Alfred Claude Bromhead (1876-1963) worked before the First World War as the British representative of the French film projector company belonging to Leon Gaumont. This led to him also becoming involved with the showing and distribution of films. Bromhead was also a territorial officer in an infantry battalion of the Queen's Regiment. After the outbreak of the First World War he was chosen by the British Government to undertake British Military Cinematographic Mission to Russia to show British propaganda films to Russian troops. The aim was to impress upon Russian troops the scale of the British war effort in order to keep up morale and to encourage pro-British sentiment.