When Stephen Tallents became GPO (General Post Office) Public Relations Manager in 1933, he decided to adopt the use of posters to carry information from the Post Office to the public. The bulk of POST 110 consists of over 6000 posters produced by the Post Office from the creation of its Public Relations Department in 1934 up to the present day.
Posters were initially produced for distribution to schools as an educational aid, or for display on mail vans, but soon the decision was taken to produce posters specifically designed to be displayed inside public offices; subject matter included public information and sales of philatelic items.
Posters for internal purposes were also produced by the Joint Production Council from the 1950s, these variously encouraged staff to be industrious, vigilant and to be thrifty.
Many well-known artists and designers have been commissioned by the Post Office (particularly in the 1930s-1950s) to produce posters. These artists include Peter Huveneers, Hans Schleger (Zero), Abram Games, Austin Cooper, Eric Fraser, Jan Lewitt, George Him, Tom Eckersley, Edward McKnight Kauffer, Harold Sandys Williamson, Frederic Henri Kay Henrion, Hans Arnold Rothholz, Ronald Searle and Barnett Freedman.
POST 110 also includes POPOS (Post Office Point of Sale) display instructions produced for branches, giving information on the display material they should obtain and display for particular periods. It also includes other publicity material such as leaflets and calendars.
There is an ongoing project to catalogue POST 110, with the main focus currently on the posters; there are 1,837 posters catalogued and available for viewing via our online catalogue, the majority of these records also include images of the posters.
