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Globe Telegraph and Trust Company Limited was incorporated in 1873 by John Pender, a Liberal MP, who also founded the Eastern and Associated Telegraph Companies Group. Globe was formed in order to spread the short term risk of cable laying over a number of companies, and shares in Globe were offered in exchange for shares in submarine telegraph and associated companies. The Eastern and Associated Telegraph Companies Group, meanwhile, was built up by Pender over a number of years in the late 19th century.
The African Direct Telegraph Company Limited was formed in 1885 by John Pender to link the main British ports on the west coast of Africa with each other and with England. The company was renamed in 1957 as African Direct Telegraph and Trust Company Limited and in 1965 as Electra Investments Limited.