Bovril Limited , food manufacturers

Bovril Limited are now owned by Unilever. The following history is from the Unilever website (accessed Oct 2009): "Way back in 1871, Napoleon ordered a million cans of beef for his hungry army. A Scot, John Lawson Johnston, rose to the challenge with his invention "Johnston's Fluid Beef". This was renamed Bovril back in 1886, and so the beefy drink we know and love was born. 16 years later, on Christmas Day of 1902, and far, far away near the South Pole, Captain Scott and Ernest Shackleton supped on a cup of Bovril after a chilling 4-hour march. By 1909, it wasn't just explorers and soldiers that took strength from Bovril; hundreds and thousands of football supporters up and down the country were gulping down steaming hot cups of Bovril. In fact, by this time, Bovril was so popular with Brits that an electric advertising sign was erected in London's Piccadilly Circus. By 1968, the Bovril empire owned Argentinean beef ranches that totalled the equivalent to half the size of England. Production was also moved from London to its current home in Burton on Trent." (http://www.ubfoods.co.uk/brands/foodbrands/bovril.aspx).