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Claude-General Neon Lights was launched by the General Electric Company in 1930, in partnership with the French inventor Georges Claude. According to the Times of 1 July 1931, General Electic Company reported at their Annual General Meeting that "this company occupies itself with the production and sale of luminous gas discharge devices for advertising and other purposes. Already the Air Ministry have placed important contracts through the G.E.C. with Claude-General for Neon Beacons, and the company is also carrying out a large contract for the Croydon Aerodrome for luminous devices connected with the safe landing of aeroplanes during fog". By 1939 Claude-General was described at the G.E.C AGM as the "leading company in the electrical sign world".
In 1960 the name changed to Claudgen Limited. Further name changes: Lloydsecond Limited in 1992; The Tetley Visitor Centre Limited 1993; Tetley's Brewery Wharf Limited 2000; became Leeds Wharf Limited which was dissolved in 2009.