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Longmoor Camp was established in 1930 as a permanent military station. Occupying over 40 acres, in Greatham, Hampshire, near the Petersfield-Farnham road, 2 miles north of Liss. The camp included the garrison church of St. Martin, a Roman Catholic chapel, a military hospital, school and welfare centre. In 1930 the Camp was home to about 1000 soldiers and their families, mainly from the Royal Artillery, and the Royal Engineers Railway Training Centre.
The National Baby Week Council was established in 1917, with the slogan 'It is more dangerous to be a baby in Britain than it is to be a soldier'. The purpose of the campaign was, in part, to give women the education that the government thought they needed in order to be mothers. The Council ran competitions and awarded prizes to the communities which held the most effective Baby Week campaigns.