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Maternity Alliance (1980-2005) was a national charity working to improve rights and services for pregnant women, new parents and their families, created in 1980 through the support of three organisations (National Council for One-Parent Families, The Spastics Society and Child Poverty Action Group) and individual campaigners, all concerned with issues surrounding poverty, pregnancy, birth and early parenthood. The Maternity Alliance was established as an alliance of organisations and individuals in response to inequalities in treatment outcomes and the need for support for pregnant women and families on low income. The focus of the organisation's work shifted over time to take into account social, medical and economic changes, in particular the perceived increase in the number of women who combined pregnancy and parenthood with work. Initially the organisation operated as a collective - the staffing structure was 'flat' without a hierarchy and with all staff on the same pay scale - though this changed over time. The organisation's priority in 2004 was to support families who were disadvantaged - talking to mothers and fathers about their experiences, working to find solutions to their needs and raising awareness of how to improve services and support during pregnancy, birth and the first year of life. The Maternity Alliance was a non-party-political campaign group that was very vocal on behalf of groups that did not traditionally have a voice within the political and health provision arenas. As such, MA was seen as being 'edgy' and more radical than other bodies working on the issues around maternity. The organisation ceased operating in Dec 2005, due to a financial crisis.