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The company was set up by five Morgan brothers who imported crucibles from Germany. Following the 1851 Great Exhibition they won a contract to import the new American crucibles. In 1856 they bought the manufacturing rights from the American company and opened a small factory in Battersea. In 1857 the company was called the Patent Plumbago Crucible Company and they exhibited their new range of crucibles at Crystal Palace. The company expanded and the name was changed to the Morgan Crucible Company in 1872. The company also produced ceramic fibres, carbon brushes and other goods.