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Sheer Metalcraft Limited (Company No.367412) was formed in 1941. Its registered office was at 22 Mare Street, Hackney while the company also occupied premises on the Weybridge Trading Estate and 20 Angel Factory Colony, later 20 Lea Valley Trading Estate, Upper Edmonton, London N18. The company was bought by A.V.P. Industries Limited in 1949. In 1962 Sheer Metalcraft Limited changed its name to Sheer Pride Limited. From March 1968 its registered office was Harbet House, Lea Valley Trading Estate, Upper Edmonton, London N18.
In January 1976, Harold H. Poster, chairman of the company, a director since 1943 and chairman for most of that period, died suddenly. Following his death, the A.V.P. Group of companies was acquired by Lonrho Plc who in 1979 transferred Sheer Pride Limited from its A.V.P. Sub-Group to its John Holt Sub-Group. Company No. 367412 subsequently changed its name to Rainbow Engineering Limited and then to Jagplace Limited . In 1987 the John Holt Sub-Group transferred Company No. 367412 to Firsteel Group Limited, another subsidiary of Lonrho Plc. Lonrho Plc then sold Firsteel, excluding Company No. 367412, which is believed to have been the subject of a management buyout. At about this time the business moved to Hirwaun, Mid Glamorgan. When the business went into receivership around June 1995 it was being conducted by DMI Fabrications Limited trading as Sheer Pride.