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Beschrijving
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Geschiedenis
The Society for Checking the Abuses of Public Advertising (SCAPA) was founded in 1893 by Mr. Richardson Evans with the object of focusing public opinion on the disfigurement caused by outdoor advertising. It promoted statutory and voluntary regulation and the former was partly secured by the society through the passing of the Advertisements Regulation Acts 1907 and 1925. As these Acts did not themselves restrict advertising but merely empowered local authorities to make bye-laws for that purpose, further campaigns were undertaken to ensure all local authorities used their power to the full.
The society also maintained an interest in the siting and design of petrol filling stations and the litter problem and expanded its title to the Society for Prevention of Disfigurement in Town and Country but continued to be known by its abbreviated title.
The Control of Advertisements Regulations Act 1948 brought advertisements for the first time under full planning control and it was felt that SCAPA's objects had been largely achieved and the society was eventually wound up 1952-1953.