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The Society for Equitable Assurances on Lives and Survivorships was formed in 1762. It was the first society to use a scientific form of life assurance which enabled the Equitable to accept a broad range of risks. By 1797 there were over 5,000 assurances in force. The name 'Equitable Life Assurance Society' appeared in brochures by 1857, but the Society only became incorporated with this name in 1893.
The Society acquired the Reversionary Interest Society in 1919; University Life Assurance Society in 1919; and Equitable Reversionary Interest Society in 1920.
The Society was based at Nicholas Lane (1762-74); New Bridge Street (1774-1870); Mansion House Street (1870-1924); Coleman Street (1924-c1992); and Basinghall Street (c 1993- ). The Society was closed to new business in 2000.