The Artist Placement Group (APG)

The Artist Placement Group (APG) emerged in London in the 1960s. The idea of artist placements took its focus from the group of UK artists, including John Latham and Barbara Steveni, who were experimenting with new art forms. Initiated and directed by Steveni, the APG pioneered the concept of art in the social context; from the outset her concept of 'placement' directly acknowledged the isolated and marginal position that artists held within society and was an effort to overcome this situation. The APG acting outside the conventional art gallery system, attempted to place artists, through negotiation and agreement, within industry and in government departments. Artists such as Keith Arnatt, Ian Breakwell, Stuart Brisley, and Barry Flanagan, had important placements or early associations with the APG.

Today the organisation exists as Organisation and Imagination (O + I), and describes itself as 'an independent, radical international artist initiative, a network consultancy and research organisation'. Its board of directors, members and specialist advisors include leading artists, senior civil servants, politicians, scientists, and academics from various disciplines. The name was changed in 1989 in order to distinguish the initiative from arts administrative placement schemes set up following the APG example.