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Philip Elias Twist decided in 1769 to build on his land in Oxford Street a building suitable for public entertainment, an 'indoor Ranelagh'. It was to be called the Pantheon. The project was financed by selling 50 shares in the building and its profit, in the form of leases for 61 years.
The main room was a huge and beautiful rotunda based on Santa Sophia, Constantinople. There were smaller vestibules, card rooms and tea rooms. It took more than two and a half years to complete and was opened in 1772. It was widely admired by Londoners and foreign visitors. The building was used for entertainments such as masquerades, ridottos, fetes and concerts. In 1791 it was decided to turn the building into a theatre, but it was burnt down in 1792.
The ruined building was restored by Crispus Clagett, the proprietor of the Apollo Gardens, and reopened in 1796. However, the project proved too expensive, and Clagett disappeared leaving his debts. The building changed hands several times, each owner finding it too expensive to adapt. In 1813 the owner Nicholas Cundy violated the terms of the licence by opening a theatre in the building and was closed down by the Lord Chamberlain. In 1814 it was stipped of its fittings and left empty. It was converted into a bazaar in 1833 and sold to Marks and Spencer in 1937. They demolished it and built in its place their Oxford Street shop.