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William Willett was the founder of the Artistic Building Firm, a building and contracting business. He was born in Colchester in 1836. The business operated mainly in Hammersmith and Kensington, with their main office situated in Sloane Square. Willett retired in 1900 leaving the business to his son, William Willett junior. The Times newspaper noted that "the term "Willett-built" is a current expression in particulars of sale and it applies, broadly speaking, to a type of residence which is distinguished by individuality of design, both inside and out." Willett died in Hove in November 1913.
William Willett junior died in Chislehurst in March 1915, aged 58. As well as running the family business, he was also responsible for the daylight savings scheme where the clocks are moved forward in Spring and back in Autumn.
Information from The Times obituaries: Wednesday, Nov 12, 1913; pg. 11; Issue 40367; col D and Friday, Mar 05, 1915; pg. 10; Issue 40794; col E.