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Wine Ways (Supermarkets) Ltd , drinks retailer
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The London Rubber Company Limited annual report on 1967, printed in The Times newspaper of 29 August 1967, reports that: "we have converted a number of our principal off-licences to a supermarket style of operation trading as Wine Ways (Supermarkets) Ltd., with concentration on a range of nationally advertised wines, spirits and beers offered at reduced prices". Presumably this subsidiary was later sold to the Victoria Wine Company.