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Whitbread International Ltd
Whitbread and Co Ltd , brewers
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Whitbread International was formed in 1967 as a subsidiary company to be responsible for Whitbread Group's overseas interests. The aim was to increase earnings from overseas assets to make up a third of all Company profits. However, following a reorganisation of the company's divisions in mid 1980s, Whitbread International disappeared into the new divisions of North America and Wines and Spirits. This reflected the company's focus on North American trade following the decision not to invest on the scale needed to exploit Continental business.